Launch an engaging yet impactful digitally-driven campaign to reinvigorate the Safaricom Investments Co-Operative (SIC) brand to its existing and potential customers.

Communication Objectives

● Build awareness on SIC and it’s offering.
● Create relevant messaging that resonates with existing and potential TA.
● Highlight SIC’s key proposition: Local footprint and expertise in the Kenyan market.

Rationale

As human beings, we all desire peace.

Whether it is after a long day in the office with back to back meetings and Zoom calls, or after spending 12 hours in the shamba spreading fertilizer under the scorching sun in preparation for the rainy season.

Nothing beats that exhilarating feeling when you’re done with the day and can finally go to your sanctuary where, for a moment, you can forget the harsh realities of the outside world and just be.

As they say… there’s no place like home!

This campaign aims to kindle this very special feeling within our TA such that, whatever county or country they are in,
with SIC,
they can feel right at home!

Ndio maana sisi kama SIC tunawaambia…

This is a statement that tugs at their emotional need to belong.

Looking at Kenyan cultural nuances, owning a house/property is essential
and can even be considered a rite of passage,
therefore by telling them this statement;
we are also giving them reassurance that they can now relax,
they made it home!